Project – London Out of Time

About Us

Students

Hours

Courses

Nationalities

Who are we?

We are a team of students at Hochschule der Medien in Stuttgart, Germany. This project was part of the Campaign Management course in the winter semester 2022/2023, supervised by Professor Volker Jansen. Because this is an international course, we are a diverse group with students from countries such as Germany, England, India, Croatia, Armenia, Bulgaria and many more.

To make such a huge project work, expertise from many different areas is needed. That’s why our course consists of students from five different degree courses: Advertisement and Marketing Communication, Media Economics/Management, Print Media Technologies, Cross Media Journalism and Media Engineering.

What did we do?

It all started with a Zoom call held with a slightly off the wall author telling the project group about a book he’d written. ‘London Out of Time draws a picture of a crazy world just like ours’, Andrew Weale said. And then it was up to us to create a 360-degree campaign around a book nobody really understood, but everybody was definitely fascinated by.

After agreeing on a general concept, we split up into six groups and made the magic happen. From photo shootings to calculating our working hours, everybody was working towards one goal: representing the crazy character of the book through every channel.

About Us

Students

Hours

Courses

Nationalities

Who are we?

What did we do?

Our Teams

Get further insights on our project and what we worked on by following our Instagram account.

Managers

About our managers

Without these two people, what we did this semester would not have been a reality: our two leaders, Maria and Ellie.

They worked alongside us the whole time and did an amazing job organizing, planning, setting goals, making decisions, and keeping us up to date with important topics and issues. The project managers coordinated the teams and made sure all the different components fit together perfectly.

Layout

About our layout team

Our layout team was responsible for the process of arranging visual elements – such as text, images, and shapes – on the pages of the book.

In addition, all selected photos, colors, sizes and the overall shape of the book had to be agreed upon with the author.

All the other groups had to accommodate this group’s decisions about the visualization of the task.

WEBSITE

About our website team

Once the domain was purchased, the real work started for this team. Their main goal was to add the necessary information to the website that presented the 360-degree campaign.

This team programmed and designed the entire website, while being in constant contact with the other groups. For most of the team members, this was the first time they had performed such a task, but they all managed to learn new things and give their best.

SHOOTING GROUP 1

About our shooting team

The visual content was developed entirely by the photography group. The team members were responsible for several things, from drawing up specific shooting schedules to finding locations and selecting final shots for our 360-degree campaign.

We are grateful to this team for capturing such beautiful and unforgettable memories and moments.

SHOOTING GROUP 2

About our shooting team

The visual content was developed entirely by the photography group. The team members were responsible for several things, from drawing up specific shooting schedules to finding locations and selecting final shots for our 360-degree campaign.

We are grateful to this team for capturing such beautiful and unforgettable memories and moments.

SOCIAL MEDIA

About our social media team

The primary role of the social media team is to grow the 360 Degrees campaign through strategic content creation and engaging the target audience on Instagram.

In their posts, the team have kept followers informed of the process and development of the campaign – all the different stages have been well represented.

PRODUCTION

About our production team​

The print and production team were responsible for – no surprises – the production of our book. This team picked the most appropriate papers and was also responsible for the entire printing process and selecting the best printing technology.

Calculation

About our calculation team

Despite the limited budget we had, it was important for us to be able to calculate how much such a 360-degree campaign would cost.

This task was the responsibility of the calculation team, who were able to document all the working hours of the project members and furthermore all the costs that were submitted in relation to the whole project.

Teaser

About our teaser team

This team was responsible for creating a small behind the scenes film that managed to capture all the memorable moments and emotions throughout the project.

The team was on set when the photography group were creating footage, and they also visited the other groups during their work so they could capture important teamwork shots.

About our production team